Buying Custom Golf Clubs
"Custom club components are better than store
Custom golf clubs are anything from a single club to a full set of woods,
irons and putter which have been custom specified and assembled just for you.
They may work for somebody else and other people will probably love your custom
built golf clubs, but they are yours.
To make an analogy that most of you will be familiar with, we will compare
buying a new set of golf clubs to buying a new suit or dress.
There are three ways you can go about buying golf clubs:
- Buy retail
- Mix and match
- Buy custom clubs
Buy Clubs Option 1 - Buy Retail
You go to a clothes shop and browse around until you see something fashionable
and then buy it and hope it fits you OK and is comfortable. That is the normal
way most people buy their golf clubs.
Buy Clubs Option 2 - Mix and Match
You can go to the same shops and try a few different designs, maybe even mix and
match top and bottom of the outfit, and eventually you will get something that
fits OK but you may need to have altered, within the leeway the existing
clothing gives on sizes and lengths and quite a lot of people will get a
This is very similar to custom fitting your new golf clubs, you are still
limited to the small number of shafts and flexes that that manufacturer provides
and most will only extend or reduce by 1/2" and at the most 2 degrees loft and
The shaft flexes will only be those stamped on the side of the shaft and are
different for every shaft manufacturer, very rarely are these actually measured
and you better match one of the five or six flexes available. For a lot of
people that just isn't enough, and this can still take many weeks.
Buy Clubs Option 3 - Buy Custom Clubs
If you wanted something that would last a long time and fitted really well from
day one you would go to a bespoke outfitters, they would take all your
measurements, find out exactly what you wanted the item for, how often it would
be used, etc.
This would cost a relative fortune but gives great results every time. This
is the same as custom club building, but the good news is, unlike the clothing
market this is normally less expensive, and rarely more expensive, than the
So how does that work?
Well, almost all golf club heads, with very few exceptions - if any - are made
in the far east, mainly China. We believe that all heads are made there but
several of the big manufacturers just will not give a straight answer, try them!
Shafts, the most important part of the club, are made by a very few companies,
but normally China, Bangladesh, Japan, etc. None of the big names make their own
shafts, the majority fitting True Temper shafts, sometimes branded with their
own name but never manufactured by them.
Myths About Custom Clubs
Now when you pick up the magazines or discount shop offers are you looking for
what suits you best or, more likely, the same clubs you thought Tiger or Vijay
or Ernie or Annika were winning with last weekend?
This is a good time to dispel a widely held belief, the only similarity between
the clubs you can buy and the clubs winning major pro tournaments is the
These pro golfers are paid anything up to seven figure sums of money to use
these brands, they and their coaches specify every head, shaft and grip that
makes up that set and somebody has to pay for that.
So when you buy your set of Z43 Super Pingaway irons you are paying for the
components, the plush headquarters and the massive advertising and endorsements
that made you notice them in the first place.
Custom Club Components
A good custom club builder will use components made from at least as good raw
materials as the big boys, often from the same factories to produce the heads.
They offer the same shafts and grips AND take the same sort of time to analyse
your game and physique as those top pros get.
But, because they don't pay for the names on their components, that set of
clubs, designed just for you, is an affordable possibility.
Again a good clubmaker, and there are bad ones as in any walk of life, will be
more concerned about the results of your fitting than you spending money.
There are many ways of fitting but during the fitting ask your clubmaker what
they think of your game, does it match with your and your friends impressions of
your shot shape and distance or are they just telling you things to make you
spend money. If it doesn't meet expectations can they justify their statements
without resorting to technobabble?
The best part about about custom building should be when you go back to your
clubmaker and tell them "I've just shot my lowest ever score" or "I've just won
my first ever competition" or "I've just hit my best ever shot" or, and my
favourite, "That's the most I've enjoyed a game of golf for years".
Please let me have any questions or comments to
email@example.com and see how we
custom build at
About the author:
Trevor Austin has worked with IT and golf for over 20 years, studying physics to Bsc
level, and is a professional clubmaker based in Hinckley, Leicestershire.
Golf Swing Biomechanics Part 1 -
How to make a perfect golf swing every time - Improve your golf swing with these
tips on using the proper grip and posture when addressing the ball.
Three Golf Swing Secrets - The three most
important parts of the golf swing - Discover three secrets that will make you a
better golfer - Flat left wrist, straight plane line, and lagging clubhead.
Clone Golf Clubs - Clone clubs can save you a
ton of money - Tips on what to look for in clone golf clubs and the best places
to buy them.
Perfect Posture - Understand how your
posture affects your swing mechanics - Quick tips for improving your swing by
improving your posture - Knees, back, and shoulders.
Perfect Posture Part 2 - The correct
posture for holding a golf club - The quick posture setup to use during your
round - How to adjust your posture for different clubs.